Posts Tagged ‘Internet’
Barker, Stephen. “Wiser About the WEB: As companies get savvier about where to place their ads, there’s a flight to quality.” Business Week 27 March 2006: 54 – 58.
When marketers make any decisions for product (or service) advertisements, they most…
Most people are aware of importance of putting a brand name. According to The 22 Immutable Laws of Branding, written by Al Ries and Laura Ries, there are certain ways to name and build up a…
This post is about pricing issues on Internet. All contents are from Google search.
1. Intermediation and Electronic Markets.
2. Information Gatekeepers and Price Discrimination on the Internet.
3. PriceDispersionintheSmall andintheLarge
4. A Model of Price Dispersion in Internet-Enabled Markets
I will add up…